The WordPress Platform
WordPress is an open source Content Management System (CMS), often used as a blog publishing application. It has many features including a plug-in architecture and a template system. WordPress is one of the most widely used content management systems on the internet today.
Companies such as The New York Times, CNN, FOX, Rolling Stone Magazine, Yahoo, NASA and even the Wall Street Journal and Harvard utilize WordPress’ blogging solutions to maintain their online marketing and client relationship building efforts.
WordPress is a perfect fit for your Real Estate online marketing efforts and the most effective blogging platform in the industry because it was created to be user and SEO friendly! This platform boasts automatic filters that provide for proper formatting and styling of text in articles, themes that can be edited for more advanced customizations and a search engine friendly structure that allows for easy tagging, trackbacks and pingbacks. WordPress has a rich plug-in architecture which allows users and developers to extend its functionality beyond the features that come as part of the base install.
if you subscribe to our optional IDX service for your local MLS, we can fully integrate IDX searching within your Wordpress blog, including featured listing widgets and quicksearch capabilities. This provides your real estate visitors with a complete resource for local real estate data, along with your blog articles providing valuable information on topics of interest to buyers and sellers.